About Us
We teach and empower organizations to find actionable solutions to their business problems.

We are one of the leading design-driven innovation agencies, guiding teams and world-class companies into discovering actionable solutions with impactful outcomes. 

Based in Berlin and represented in four countries -Canada, India, Australia, Scotland- we helped more than 500 innovators from companies like IMF, Microsoft, Bank of Ireland, Accenture, Adobe, HSBC, BBC etc. discover new ways of working and facilitate change within their organizations. 


We found design sprints through our own example of a successful failure.

With our strong background in building digital products, we decided to help a new client build their own digital product. Much time passes, and we’re ready to launch the new product only to quickly realize it crashes before we can even get it off the ground. Why? Well, we didn’t invest the time in the beginning to identify the right problem, the right user, and the right market needs. This failure led us to our success – discovering design sprints.


We’ve gained expertise in service, product and vision sprints.

We’ve run dozens of design sprints for a variety of companies, from Fortune 500 companies to startups, and each time, we noticed the companies were looking for different solutions and outcomes from a design sprint. But no matter the differences in expectations, the overall outcome remains the same – satisfaction from their actionable insights.


We are the Originals.

Back in 2016, we ran the first ever design sprint training in the world as well as the first ever Problem Framing workshop at Google. There’s also Design Sprint Experience and Master/Facilitation training – yep, we also created those. And just like with most films, the originals are almost always better than the sequel.

And because we’re all about the motto sharing is caring, we wanted to share what we learned with others. That means our workshops are now open to the public. We believe that everyone can find a similar passion as we did and truly master the skills needed to run a successful design sprint.


Dana Vetan

Head of Training & Co-founder 

Dana is the co-founder and Head of Training at the Design Sprint Academy who teaches business leaders from global organisations how to solve problems through Design Sprints.  By combining the experience from hundreds of sprints, with her natural empathy and a background in Psychology, Dana has created a unique approach to training future facilitators by helping them overcome common biases and pitfalls, boost their confidence and play to their strengths.

John Vetan

Design Sprint Strategist & Co-founder Design Sprint Academy

John Vetan has chartered the evolution of New Haircut’s design thinking process over the past 6 years. Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt Design Sprints as an effective way to innovate. 

Kate McKay
Kate McKay

Managing Director | Design Sprint Academy, Scotland

Encouraging organisations to adopt design sprints as an effective and fast-track way to innovate and embrace corporate transformation is Kate’s passion.

In addition to being an active player in the Scottish and UK Tech Ecosystem, Kate works closely with DSA HQ to facilitate remote design sprints around the globe by enabling teams to make sense of rapidly changing conditions triggered by Covid19, emerging tech, and societal shifts.

Codruta Lucuta

Train-the-trainer & Consultant

As a trainer and human resources consultant Codruta dedicated her career to understanding human nature and team performance. Over the last 14 years, she facilitated hundreds of workshops on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence in Leadership, Conflict Resolution, Personal Effectiveness. She is also a certified on different instruments like Human Synergistics, Mayers Salovey and Caruso and Strengths Deployment Inventory.

In a Design Sprint mindset, Codruta aims to create awareness of the ideal sprint team dynamics and to encourage harmonious and collaborative environments that will maximise the facilitating skills of future design sprint masters.