About Us
We teach and empower organizations to find actionable solutions to their business problems.

We found design sprints through our own example of a successful failure.

With our strong background in building digital products, we decided to help a new client build their own digital product. Much time passes, and we’re ready to launch the new product only to quickly realize it crashes before we can even get it off the ground. Why? Well, we didn’t invest the time in the beginning to identify the right problem, the right user, and the right market needs. This failure led us to our success – discovering design sprints.


We’ve gained expertise in service, product and vision sprints.

We’ve run dozens of design sprints for a variety of companies, from Fortune 500 companies to startups, and each time, we noticed the companies were looking for different solutions and outcomes from a design sprint. But no matter the differences in expectations, the overall outcome remains the same – satisfaction from their actionable insights.


We are the Originals.

Back in 2016, we ran the first ever design sprint training in the world as well as the first ever Problem Framing workshop at Google. There’s also Design Sprint Experience and Master/Facilitation training – yep, we also created those. And just like with most films, the originals are almost always better than the sequel.

And because we’re all about the motto sharing is caring, we wanted to share what we learned with others. That means our workshops are now open to the public. We believe that everyone can find a similar passion as we did and truly master the skills needed to run a successful design sprint.


Dana Vetan

Head of Training & Co-founder 

Dana is the co-founder and Head of Training at the Design Sprint Academy who teaches business leaders from global organisations how to solve problems through Design Sprints.  By combining the experience from hundreds of sprints, with her natural empathy and a background in Psychology, Dana has created a unique approach to training future facilitators by helping them overcome common biases and pitfalls, boost their confidence and play to their strengths.

John Vetan

Design Sprint Strategist & Co-founder Design Sprint Academy

John Vetan has chartered the evolution of New Haircut’s design thinking process over the past 6 years. Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt Design Sprints as an effective way to innovate. 

Ileana Georgiu

When we talk about our trainers being practitioners, Ileana is living proof. As New Haircut’s Design Lead, Ileana leads our team of UX and UI designers to create user-centered digital solutions for our clients.

Ileana is then able to apply all that she researches, learns, and adopts within her design department to the workshops and training offered within the Design Sprint Academy.

Codruta Lucuta

As a trainer and human resources consultant Codruta dedicated her career to understanding the human nature and what teams need in order to perform. Over the last 14 years, she has facilitated hundreds of workshops for numerous multinational companies on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence in Leadership, Conflict Resolution, Facilitating Meetings, Personal Effectiveness. More than 150 people have benefited from her Train the Trainers programs only over the last 3 years. She is also a certified consultant on different instruments used in team dynamics like Human Synergistics, Mayers Salovey and Caruso and Strengths Deployment Inventory.

In a Design Sprint mindset, driven by creative solutions and results, Codruta’s aim is to create awareness of the ideal sprint team dynamics and to encourage harmonious and collaborative environments that will maximize the facilitating skills of future design sprint masters.

Mark Garner

Mark is a Design Sprint convert. Now working on business development for the Design Sprint Academy Mark is helping an increasing number of companies to utilize Design Sprints to innovate.