About Us
We teach and empower organizations to find actionable solutions to their business problems.

We found design sprints through our own example of a successful failure.

With our strong background in building digital products, we decided to help a new client build their own digital product. Much time passes, and we’re ready to launch the new product only to quickly realize it crashes before we can even get it off the ground. Why? Well, we didn’t invest the time in the beginning to identify the right problem, the right user, and the right market needs. This failure led us to our success – discovering design sprints.


We’ve gained expertise in service, product and vision sprints.

We’ve run dozens of design sprints for a variety of companies, from Fortune 500 companies to startups, and each time, we noticed the companies were looking for different solutions and outcomes from a design sprint. But no matter the differences in expectations, the overall outcome remains the same – satisfaction from their actionable insights.


We are the Originals.

Back in 2016, we ran the first ever design sprint training in the world as well as the first ever Problem Framing workshop at Google. There’s also Design Sprint Experience and Master/Facilitation training – yep, we also created those. And just like with most films, the originals are almost always better than the sequel.

And because we’re all about the motto sharing is caring, we wanted to share what we learned with others. That means our workshops are now open to the public. We believe that everyone can find a similar passion as we did and truly master the skills needed to run a successful design sprint.


Dana Vetan

Head of Training & Co-founder 

Dana is the co-founder and Head of Training at the Design Sprint Academy who teaches business leaders from global organisations how to solve problems through Design Sprints.  By combining the experience from hundreds of sprints, with her natural empathy and a background in Psychology, Dana has created a unique approach to training future facilitators by helping them overcome common biases and pitfalls, boost their confidence and play to their strengths.

John Vetan

Design Sprint Strategist & Co-founder Design Sprint Academy

John Vetan has chartered the evolution of New Haircut’s design thinking process over the past 6 years. Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt Design Sprints as an effective way to innovate. 

amicis arvizu
Amicis Arvizu

Head of Delivery

Amicis brings over 8 years of innovation and leadership experience to the Design Sprint Academy. He is an experienced Design Sprint facilitator and trainer. As Head of Delivery, he helps companies innovate through problem framing, facilitating Design Sprints as well as training others to bring Design Sprint expertise in-house to companies.

Before joining the DSA as Head of Delivery, he worked for Europe’s fastest-growing e-commerce retailer delivering customer-centric innovation, bottom-up innovation, and running Design Sprints. Amicis holds a B.Sc. in Biology and an MBA.

Codruta Lucuta

Train-the-trainer & Consultant

As a trainer and human resources consultant Codruta dedicated her career to understanding human nature and team performance. Over the last 14 years, she facilitated hundreds of workshops on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence in Leadership, Conflict Resolution, Personal Effectiveness. She is also a certified on different instruments like Human Synergistics, Mayers Salovey and Caruso and Strengths Deployment Inventory.

In a Design Sprint mindset, Codruta aims to create awareness of the ideal sprint team dynamics and to encourage harmonious and collaborative environments that will maximise the facilitating skills of future design sprint masters.

Mark Garner

Mark is a Design Sprint convert.

Mark joined the Academy as part of the business development team and he is currently running the largest design sprint community in London: Design Sprints London. His meetups on design sprints, digital transformation, innovation, empathy, corporate change are famous for selling out and, as well, for the extremely valuable content and amazing speakers.

Elle Yeats-Green

Executive Assistant & Project Coordinator

As our lovely project coordinator, Elle is well-suited in her client-facing, fast-paced, multi-tasking role. Whether she is organizing a public workshop or a corporate event, Elle loves working with people and juggling a busy schedule.

Augusto Bianchi

Design Sprint Facilitator

Augusto is a Senior UX Professional with +13 years of experience in private companies, non-profits and government. Before his current role as Design Sprints Facilitator & Trainer, he has driven the adoption of Design Sprints and Design Thinking in a corporate environment, mobilising 26 globally-distributed teams to address a range of different business challenges.

Augusto holds a Master User Experience Certification by Nielsen Norman Group that includes speciality designations for UX Management and User Research and Interaction Design. Moreover, he holds a specialisation in Interaction Design with Usability and Accessibility Standards from National Technological University in

Ileana Georgiu

UX Designer & Consultant

When we talk about our trainers being practitioners, Ileana is living proof. As former New Haircut’s Design Lead, Ileana led a team of UX and UI designers to create user-centred digital solutions for the company clients.

Ileana was then able to apply all that she researches, learns, and adopts within her design department to the workshops and training offered within the Design Sprint Academy.