About Us
We run two-day, three-day, and five-day Design Sprints with companies all over the world across a diverse set of industries.

We started in 2003 as a software development company. We worked on design and software projects for both startups and Fortune 500 companies. For us, the process was relatively straightforward and the aim was clear –  to make the client happy. As we focused more on the development of web and mobile Apps, we started experiencing projects that were completed to the greatest of customer satisfaction, yet were not received well by their users.  

We knew that there had to be a better way to build successful digital products.  We asked ourselves how can we help our clients validate solutions before pricy product developments? The answer came in the form of design thinking and design sprints. After integrating these principles throughout our company we experienced dramatically better results.  

Adopting design sprints, changing our internal culture, changing our way of doing things and also bringing it to our clients wasn’t either simple or easy. We learned by doing and our success empowered us to teach others. 

Dana Vetan

Head of Training & Co-founder 

Dana is the co-founder and Head of Training at the Design Sprint Academy who teaches business leaders from global organisations how to solve problems through Design Sprints.  By combining the experience from hundreds of sprints, with her natural empathy and a background in Psychology, Dana has created a unique approach to training future facilitators by helping them overcome common biases and pitfalls, boost their confidence and play to their strengths.

John Vetan

Design Sprint Strategist & Co-founder Design Sprint Academy

John Vetan has chartered the evolution of New Haircut’s design thinking process over the past 6 years. Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt Design Sprints as an effective way to innovate. 

Ileana Georgiu

When we talk about our trainers being practitioners, Ileana is living proof. As New Haircut’s Design Lead, Ileana leads our team of UX and UI designers to create user-centered digital solutions for our clients.

Ileana is then able to apply all that she researches, learns, and adopts within her design department to the workshops and training offered within the Design Sprint Academy.

Codruta Lucuta

As a trainer and human resources consultant Codruta dedicated her career to understanding the human nature and what teams need in order to perform. Over the last 14 years, she has facilitated hundreds of workshops for numerous multinational companies on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence in Leadership, Conflict Resolution, Facilitating Meetings, Personal Effectiveness. More than 150 people have benefited from her Train the Trainers programs only over the last 3 years. She is also a certified consultant on different instruments used in team dynamics like Human Synergistics, Mayers Salovey and Caruso and Strengths Deployment Inventory.

In a Design Sprint mindset, driven by creative solutions and results, Codruta’s aim is to create awareness of the ideal sprint team dynamics and to encourage harmonious and collaborative environments that will maximize the facilitating skills of future design sprint masters.

Dan Levy

Dan is the principal of More Space for Light an Australian-based consultancy that specializes in Digital Strategy and User Experience. Dan is also a speaker as well as active in industry education, lecturing at universities and for national advertising bodies.

Now, as part of the Design Sprint Academy expert community, Dan is running and facilitating Design Sprints workshops in Australia.

Mark Garner

Mark is a Design Sprint convert. Now working on business development for the Design Sprint Academy Mark is helping an increasing number of companies to utilize Design Sprints to innovate.

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