About Us
We empower teams to collaborate, innovate, and scale our creative approaches for the toughest of business problems across their organizations.

Who are we? Well, we could give you the long, boring version but we’re way too interesting for that. So, let’s keep it short and sweet. Like every good story, there’s a bit of tragedy, passion, and success. For us, our so-to-say tragedy led us to design sprints. And that quickly turned into our passion, making us experts on design sprints, and voila, here’s come the success bit – us, Design Sprint Academy. We’re a global company headquartered in Berlin that runs workshops and design sprints all around the world with partnerships in Australia, Canada, and India. At Design Sprint Academy, we teach and empower organizations to find actionable solutions to their business problems and in their innovation process that lead to impactful outcomes.

And because Design Sprint Academy is all about the motto sharing is caring, we wanted to share with others, too. Our workshops are now open to the public. That means that everyone can become familiar with and master the skills of running a successful design sprint. We say this in the most humble way possible, but we are the ORIGINALS – we ran the first ever Design Sprint training in the world back in 2016 and also trained Google on  Problem Framing. Also, don’t forget about the Design Sprint Experience and Master/Facilitation training – yep, we created those too. And just like with most films, the originals are almost always better than the sequel.

Oh, and just to name drop a bit, we’ve worked with companies like: Google, Microsoft, Paypal, Adobe, Boeing, Audible, RGA, UL, Ernst and Young, Hello Fresh, SAP, and Accenture.

Dana Vetan

Head of Training & Co-founder 

Dana is the co-founder and Head of Training at the Design Sprint Academy who teaches business leaders from global organisations how to solve problems through Design Sprints.  By combining the experience from hundreds of sprints, with her natural empathy and a background in Psychology, Dana has created a unique approach to training future facilitators by helping them overcome common biases and pitfalls, boost their confidence and play to their strengths.

John Vetan

Design Sprint Strategist & Co-founder Design Sprint Academy

John Vetan has chartered the evolution of New Haircut’s design thinking process over the past 6 years. Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt Design Sprints as an effective way to innovate. 

Ileana Georgiu

When we talk about our trainers being practitioners, Ileana is living proof. As New Haircut’s Design Lead, Ileana leads our team of UX and UI designers to create user-centered digital solutions for our clients.

Ileana is then able to apply all that she researches, learns, and adopts within her design department to the workshops and training offered within the Design Sprint Academy.

Codruta Lucuta

As a trainer and human resources consultant Codruta dedicated her career to understanding the human nature and what teams need in order to perform. Over the last 14 years, she has facilitated hundreds of workshops for numerous multinational companies on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence in Leadership, Conflict Resolution, Facilitating Meetings, Personal Effectiveness. More than 150 people have benefited from her Train the Trainers programs only over the last 3 years. She is also a certified consultant on different instruments used in team dynamics like Human Synergistics, Mayers Salovey and Caruso and Strengths Deployment Inventory.

In a Design Sprint mindset, driven by creative solutions and results, Codruta’s aim is to create awareness of the ideal sprint team dynamics and to encourage harmonious and collaborative environments that will maximize the facilitating skills of future design sprint masters.

Dan Levy

Dan is the principal of More Space for Light an Australian-based consultancy that specializes in Digital Strategy and User Experience. Dan is also a speaker as well as active in industry education, lecturing at universities and for national advertising bodies.

Now, as part of the Design Sprint Academy expert community, Dan is running and facilitating Design Sprints workshops in Australia.

Mark Garner

Mark is a Design Sprint convert. Now working on business development for the Design Sprint Academy Mark is helping an increasing number of companies to utilize Design Sprints to innovate.

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