We started in 2003 as a software development company. We worked on design and software projects for both startups and Fortune 500 companies. For us, the process was relatively straightforward and the aim was clear – to make the client happy. As we focused more on the development of web and mobile Apps, we started experiencing projects that were completed to the greatest of customer satisfaction, yet were not received well by their users.
We knew that there had to be a better way to build successful digital products. We asked ourselves how can we help our clients validate solutions before pricy product developments? The answer came in the form of design thinking and design sprints. After integrating these principles throughout our company we experienced dramatically better results.
Adopting design sprints, changing our internal culture, changing our way of doing things and also bringing it to our clients wasn’t either simple or easy. We learned by doing and our success empowered us to teach others. We started running workshops presenting these principles, leading us to engagements with an ever-increasing number of companies wanting to create and implement innovative practices.
With so many companies experiencing gaps between their innovation potential and reality – “what they could do and what they actually do”, we created the Design Sprint Academy.
Design Sprint Academy, solution-oriented programs to help companies adapt to new market developments, adopt new techniques, get tangible results and close the gap fast.
Dana has a degree in Psychology which has armed her from day one with a formal mastery of user-centered design and empathy. Dana applied this learning for over a decade in her roles within the digital product teams at New Haircut. This combination of education and experience enabled Dana to immerse deeply in the needs and challenges of teams tasked with connecting with customer mindsets and delivering world-class solutions.
Now as New Haircut’s Innovation Program Manager, Dana has applied all she’s lived and learned to create the high-impact curriculum offered with the Design Sprint Academy.
John is the mastermind behind all of the digital offerings that originate out of New Haircut. He’s chartered the evolution of New Haircut’s design thinking process over the past 6 years.
Most recently, he led New Haircut to becoming thought leaders in applying design sprints to build digital solutions. This process is routinely honed on products created within our Startup Lab — also John’s creation.
Jay started his career at Accenture where he spent 7 years building digital products using anything but design sprints — things were slow and inefficient. But as he transitioned from writing code at Accenture to leading technology teams inside startups (including his own), he quickly adopted an appreciation and mastering of lean and agile practices.
Now, as the Strategy Partner at New Haircut, and one of their design thinking facilitators, he helps large corporations understand the difference between talking about digital innovation and achieving it.
Clive lives and breathes everything UX and has 10+ years of experience helping leading digital agencies and in-house teams to make their users and clients happy.
He likes to spread the word, drumming up interest and passion for his profession and has facilitated many workshops, training sessions and spoken at various industry events across Europe.
As the son of a German mother and an English father, Clive combines attention to detail with a dry sense of humor to deliver high energy Design Sprint workshops that tend to leave participants both exhausted and inspired.
When we talk about our trainers being practitioners, Ileana is living proof. As New Haircut’s Design Lead, Ileana leads our team of UX and UI designers to create user-centered digital solutions for our clients.
Ileana is then able to apply all that she researches, learns, and adopts within her design department to the workshops and training offered within the Design Sprint Academy.
As a trainer and human resources consultant Codruta dedicated her career to understanding the human nature and what teams need in order to perform. Over the last 14 years, she has facilitated hundreds of workshops for numerous multinational companies on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence in Leadership, Conflict Resolution, Facilitating Meetings, Personal Effectiveness. More than 150 people have benefited from her Train the Trainers programs only over the last 3 years. She is also a certified consultant on different instruments used in team dynamics like Human Synergistics, Mayers Salovey and Caruso and Strengths Deployment Inventory.
In a Design Sprint mindset, driven by creative solutions and results, Codruta’s aim is to create awareness of the ideal sprint team dynamics and to encourage harmonious and collaborative environments that will maximize the facilitating skills of future design sprint masters.