Problem Framing Course
A 1-day training program, to learn how to frame the right problem before you kick off a sprint and jump to wrong solutions.

Key takeaways:

  • Identify and capture stakeholders perspectives and assumptions
  • Make sense of the customer needs, perceptions and expectations
  • Learn to frame problems into actionable design challenges
  • Align the team towards a common goal and purpose
  • Gain the confidence that you are tackling the right problem worth solving in a Design Sprint

Who should attend?

Anyone who wants to make informed decisions!

This intensive workshop is best suited for individuals who will run or facilitate Design Sprints in their organization and need to set the stage for success or need to get stakeholder buy-in to run their next Design Sprint.

  • Product Managers
  • Researchers
  • UX Designers
  • UX Leads
  • Process owners
  • Coaches
  • Agile Coaches
  • Scrum Masters
  • Facilitators
  • Design Sprint Masters

Why problem framing?

People don’t like failing!

After running dozens of sprints we realized that identifying the right problem up-front is crucial for any Design Sprint and we have seen many ambitious Design Sprints fail when the stage isn’t set properly or there is no common understanding of the actual problem.


We can now teach how to take all the steps in the right direction and address relevant aspects of a problem, engage your team towards a common purpose and gain the confidence that you are tackling a problem worth solving in the Design Sprint.

Who needs problem framing?

Anyone who’s responsible for solving problems!

This spring, Google Design Sprint Academy invited us to San Francisco to share our knowledge on Problem Framing.


Participants including their Design Sprint Masters and other Product Managers, Strategists and Designers from Adobe, PayPal, Boeing, SalesForce, and Nike, needed to learn more about the value of exploring the problem space and how to avoid cognitive biases when making business decisions.


Dana Vetan
John Vetan
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We’ve trained some of the world's best companies including Google, Paypal, Boeing, Nike
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Blaize Hite
Global Product Manager @Nike
"Awesome time attending the Problem Framing Workshop at Google today. Great insight into how to increase stakeholder visibility into the biases that draw focus onto solutions instead of true problems.  Shared understanding of the issue(s) at hand really enable teams to focus where it is most needed. Thank you!"
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