Problem Framing is a process based on design thinking used to understand, define, and prioritize complex business problems. Regardless of what your outcomes are, problem framing will help you and your team make better decisions, faster.
Design Sprint Academy created Problem Framing as a preliminary step before a Design Sprint to maximize results, ensure effective outcomes, and make the investment in a design sprint worthwhile.
WHAT WE COVERED during the Problem Framing Webinar
🎥 Access the webinar recording here.
Design Sprint Academy founders and design sprint experts, Dana Vetan and John Vetan share from their experience running remote design sprints over the past six months.
How to Run Remote Design Sprints – Planning & Onboarding – Webinar Topics
📹 Access the webinar recording here.
Once more, over 350 people joined our webinar: How to master remote collaboration with Hailey Temple from Mural. Hailey gave us some great tips on how to make remote work more productive, collaborative and fun.
The world has changed. New products, better UX, and clever marketing are no longer enough to help businesses adapt. What they need is a way to discover new value streams. And the great news is that Design Sprints are an excellent way to do this!
In our new Business Model Innovation Webinar Series, which address topics such as how to use design sprints to redesign and test new business models, and how to implement them effectively you can learn more.
As the first installation in this series, we present Bree Groff, who speaks on the psychology of organizational transformation and John Vetan, who speaks about Business Model Innovation Sprints.
Key topics
Design Sprints were born at Google, yet their approach varies from the Google Ventures Sprints that most folks think of when they consider Design Sprints.
Felix Wang’s mission at Google is to collaborate with product design teams, external partners, and the community at large to the continued refinement of the Google Design Sprint Methodology.
In our webinar: “How Google Runs Design Sprints“, Felix is sharing some key insights on how the Google teams approach this methodology as well as some details about the Design Sprint Toolkit.
Design Sprint Academy has been a wonderful community partner in building out our Design Sprints Global Chapters program at Google.
They are great strategic collaborators, and bring a wealth of experience from facilitation of Design Sprints, to scaled outreach and education of the broader Design Sprint Community.
The team consistently produces great work; constantly shares their recent learnings and insights with the community, and is one of the leading organizations on bringing the Design Sprint methodology to an ever-growing audience.
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“If a design sprint de-risks a project, the Problem Framing de-risks the sprint.”- John Vetan
After running dozens of sprints, we realized that identifying the right problem up-front is crucial for any Design Sprint. We saw many ambitious Design Sprints fail when the stage was not set properly, or there was no common understanding of the actual problem if one at all.
A Problem Framing process identifies and captures stakeholders perspectives and expectations, makes sense of the customer needs and uncovers the most promising opportunities within the organization.
At the Google Sprint Conference, we trained 70+ sprinters on the Design Sprint 3.0 mechanics and walked them through the 4 primary steps of the problem framing process:
- Justify the business need
- Contextualize the problem
- Understand the customer
- Find the biggest opportunity and commit
Problem Framing is essentially the bridge between creative, innovative problem-solving processes like Design Sprints and the overall business strategy and objectives.
Led by Design Sprint Academy and Google Design, this one-day exclusive event in London focuses on innovation, organizational transformation and design sprints.
Design Sprints for Change brought together 100+ executives, innovators, designers, consultants and design sprint ambassadors to tap into a broad diversity of perspectives, share success stories and learn cross-industry best practices.
Most Sprints fail when teams don’t have a clear understanding of the problem. Our Problem Framing workshop provides a framework on how to address the relevant aspects of a problem, to engage a team of stakeholders and to gain the confidence that you are tackling a problem worth solving.
Google invited us to San Francisco to share our knowledge on Problem Framing. Participants included their Design Sprint Masters and other Product Managers, Strategists and Designers from Adobe, PayPal, Boeing, SalesForce and Nike.
In partnership with Invision, and as part of the DesignBetter community, we facilitated the Berlin’ Design Sprint Workshop for more than 60 design sprint enthusiasts.
How can cognitive biases impact design sprints?
At the Google Sprint Conference in San Francisco, our Head of Training, Dana Vetan shared her perspective in a one-hour interactive presentation:
