Helping a 175 year old company to better engage their community of 170,000 doctors
Springer Medizin is division within Springer Nature, a global scientific research group and publisher, that focuses primarily on producing medical journals within the German healthcare industry.
- We have helped Springer frame the right challenge for the sprint
- Since the sprint team was made out of people from different departments, many working together for the first time, we have run a workshop to align the entire team and create common purpose
- Came up with a prototype that introduced interactivity and community engagement to the classic medical journals
- The concept tested well with doctors and made its way to Springer product roadmap.
Dr Cécile Mack
Dir. Digital Products & Marketing @Springer
"With all the different perspectives and the coaching of your facilitator we were able to develop, prototype, and test quite a different, innovative idea."
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