Design Sprint KIT
The Problem Statement Workshop Template
We translated a lot of innovation management, UX and neuroscience theory into practical, easy-to-use, digital tools

What is this for?

We developed the Problem Statement Workshop in the context of design sprints. Soon after running our first design sprints, we discovered that if the challenges we solve were fuzzy, poorly articulated or misunderstood, the solutions would follow the same line. We learned very quickly that we might have been barking up the wrong tree.

Get the template
New to design sprints

When to run a Problem Statement Workshop?

Use this 90-100 minutes remote workshop template 2-3 weeks before your design sprint, as part of your sprint preparation phase. We recommend running this type of workshop when you need to:

  • Identify and explain the problem in a concise but detailed way
  • Clarify what the expected outcomes are
  • Define your target customer/audience
  • Help your key-stakeholders align and make better decisions
  • Focus your sprint team on solving a clear problem

How to run a Problem Statement Workshop?

Step 1

Recruit your decision-making team

Run this workshop with a team of 5-7 key-stakeholders & decision-makers who have the power to kill the project or move it forward.
⚠ The decision-making team is not necessarily your design sprint team.

Step 2

Customize the digital whiteboards

▸ Create your own board from the template and customize all the fields with the right information
▸ Rename the Outlines or Frames with the correct information and the participants' names

Step 3

Onboard the team to digital tools

▸ Share the visitor link with your team.
▸ Run a mini Mural / Miro tutorial exercise with them by using the Sandbox exercises embedded in our template.
▸ Ensure everyone knows the basics and can contribute efficiently.

Step 4

Explain the WHY

Get your decision-makers on board by explaining “why” running a problem statement workshop is key to design sprint success. The best way to do that is by the power of example. Use the “Keep the change” case study embedded in our template.

Step 5

Explain the HOW

Get your key-stakeholders to articulate a clear problem statement by following this sequence of exercises embedded in the Outline / Frames:

✓ Identify the target customer.
✓ Define the problem from the customer’s perspective.
✓ Understand when and where the problem occurs.
✓ Discover the customer benefit and the value for the business.

Step 6


▸ Ask everyone to collaboratively draft the Problem Statement
▸ Ensure your team is aligned on the top voted elements of the problem statement and read the final draft out loud to your team

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