Design Sprint Academy

Our approach

Design Sprints started at Google

Design Sprints started at Google to spark collaborative creativity, solve complex business problems and reduce the risk of failure when launching a new product to the market. Since the Sprint book came out in 2016, Design Sprints have become widely adopted globally by companies as a tool for innovation and problem-solving and one of the most hyped processes around.
And we've enhanced the process

But design sprints are no silver bullet, and if implemented poorly they can lead to wasted time, energy and resources. After 4 years of running design sprints and training hundreds of people on this method, we have re-engineered the process so it leads to effective solutions every time.
Up to a winning formula: Design Sprint 3.0

The key to running successful design sprints is preparation. Setting the right stage is critical, and this is the reason why the Google Sprint Masters Academy invited us to San Francisco to get trained on Problem Framing. Problem Framing is now the first step in our Design Sprint 3.0 framework to ensure effective outcomes and best results.

Innovators, Executives, Designers say

Brindha Dyer

Director

Digital-UL

New Haircut’s Design Sprint Academy worked with us to identify top business opportunities through their really engaging framing and design sprint workshops, that ultimately kicked off our newly launched innovation program!

Gavriel Magonet

Fintech Creative Technologist, Strategist

Runpath

Working with Design Sprint Academy we completely unlocked the benefits of design sprints promised in the book Sprint. Design sprints are now a cornerstone of how we work and we continue to improve them with help from the Design Sprint Academy.

Richard Verdin

Managing Director for RGAX in EMEA

A great morning spent @Google London, focussing on ‘Design Sprints for Change’. 400 applications for the event, 100 in the room – it is a movement. It was fascinating to see how other big and small businesses are employing the same approach as RGAX to help their business grow by helping others. It was also nice to reconnect with John Vetan and Dana Vetan @designsprintacademy who showed us the way to identify real problems worth solving and create solutions you can test – all in 5 days!

Blaize Hite

Global Product Manager

Nike

Awesome time attending the Problem Framing Workshop at Google today. Great insight into how to increase stakeholder visibility into the biases that draw focus onto solutions instead of true problems. Shared understanding of the issue(s) at hand really enable teams to focus where it is most needed. Thank you!

Lesse Tammilehto

Creative Director

Solita

Once again, thank you for the Design Sprint workshop you held in Helsinki!Everything went smoothly and I learned a bunch of new tools as well

Dr Cécile Mack

Dir. Digital Products & Marketing

Springer

With all the different perspectives and the coaching of your facilitator we were able to develop, prototype, and test quite a different, innovative idea.

Chi Nguyen

Program Manager

StartupInstitute

New Haircut’s Design Thinking workshop has been extremely valuable to Startup Institute’s students! Overall the students rated the class extremely informative and useful w/ a rating of 4.73 out of 5! I’d highly recommend this course to anyone interested in bringing design thinking and innovation into their organization.

InVision

Team

Closing out an amazing day at our DesignBetter workshop on Design Sprints. Shout-out to our fearless leader John Vetan for such a meaningful day of learning and teamwork!

Jeff Azoudis

Sr. Mgr Finance, Accounting & Reporting

Philip Morris

You are fantastic professionals and did well to keep such an energetic crowd focused and productive. I think the results speak for themselves. Thanks again.

Design Sprints started at Google

And we've enhanced the process

Up to a winning formula: Design Sprint 3.0