Insights Hub

Design Sprints - the Google Way

Curious to learn how a company as large and influential as Google has embraced and customized the Design Sprint methodology?

What is a Design Sprint?

New to design sprints? This article will tell you everything you need to know about what design sprints are, when to use them (or not) and w

What is Problem Framing?

If you're just beginning to explore Problem Framing, you've arrived at the right place. This article serves as a comprehensive guide, openin

AI Design Sprints vs. AI-powered Design Sprints. What's the Difference?

Learn how AI can amplify your design strategy and deliver cutting-edge solutions.

Design Sprint 3.0

Design Sprint 3.0 integrates Problem Framing and empathy at the start, evolving the original Google Ventures process for enhanced effectiven

Unworkable, Unavoidable, Urgent, Underserved: The 4U Framework for Prioritizing Problems

Avoid product flops like Juicero. Use the 4U Framework to find winning ideas.

A Step-by-Step Guide to AI Design Sprint Hackathons

How to transform ideas into real-world AI solutions in just 3 days.

Debunking Design Sprint Myths: Why They’re a Powerful Tool for Large Organizations

Pause and reflect: "Is the problem the sprint, or how we use it?"

What is the Business Value of Design Sprints?

Design sprints lead to lasting organizational changes, impacting how we work and shaping the future of businesses​.

Shifting from Features to Customers Needs with Redbull

Discover how we guided Red Bull to transition from feature-focused to customer-centric design, creating engaging, user-driven solutions.

How to Align Stakeholders and Find Growth Opportunities? A Newspaper Story.

A story of digital transformation: How a leading newspaper pivoted to a digital model with strategic alignment and deep customer focus.

RGAX - Building an Internal Innovation Powerhouse

RGA, a global reinsurance leader, transformed with design sprints, embedding them as a core innovation framework, a change management feat w

Three scenarios to plug-and-play Problem Framing and Design Sprints

Agile product development, enhancing innovation funnels, and fostering new ventures or partnerships for business growth - are a perfect fit

Design Sprint vs. Design Thinking vs. Agile Scrum

What's the difference? Design Thinking frames problems; Design Sprints quickly solve them; Agile implements solutions efficiently.

What is a Design Sprint Retrospective Workshop?

Don't skip the Design Sprint retrospective - a key team reflection to enhance process and collaboration.

How to Prepare Effectively for a Remote Design Sprint

Preparation is key in remote design sprints: Aligning stakeholders, synthesizing data, and mapping customer journeys lead to success.

Why Problem Framing Before a Design Sprint?

Problem Framing aligns stakeholders and clarifies goals, making it an indispensable first step before diving into a Design Sprint.

Why Problem Framing and Design Sprints Will Make You More Agile

Agile Upgrade: Problem Framing + Design Sprints = Aligned Stakeholders, Customer-Centric Solutions & Effective Teams.

Embracing Simplicity: A Fresh/Old Look at Problem-Solving in Innovation

Back to the basics with the Osborn-Parnes CPS model to simplify problem-solving and boost innovation.

Keep the "Product" in the MVP

Are the tech gurus confusing you about the term "MVP"? Once you understand the bigger picture, you'll want to keep the word: "Product"

Design Sprints Exposed. Why they are Failing Designers

Design Sprints: powerful for the right fit, but a mismatch makes them obsolete in a Designer Toolbox and a waste of resources

AI Design Sprint Hackathon

A blueprint for business and user-centric AI transformation.

How Product Managers Can Guide Stakeholders to Better Decisions on Messy Problems - with Cynefin

Quickly identify the nature of the challenge, apply the right strategies for each situation, and turn messy problems into actionable insight

Managing Stakeholders Using Data-Driven Journey Mapping

How to use Journey Maps to engage and influence stakeholders - if you are a Product Manager

Beyond AI Hype: From Strategic Alignment to Proof of Concept

How can C-level Executives & Innovation Leaders identify real AI use cases and drive meaningful solutions?

Going to Market: Prototype vs. PoC vs. MVP

MVP Misunderstood. What Product Managers should know when launching new products?

Winning Stakeholder Buy-In: How Design Sprints Can Transform Your Product Roadmap

How to craft a Product Roadmap with Design Sprints and get stakeholder buy-in?

How Problem Framing Helps Product Managers Align Stakeholders on Real Issues

How can you move stakeholders from quick-fix solutions to meaningful, customer-focused decisions that drive real impact?

The Minimum Innovation Framework for Innovation Teams

Your step-by-step guide to building a scalable innovation engine

How Product Managers Can Help Decision-Makers Prioritize Problems Using the 4U Framework

Give your key stakeholders a shared lens for understanding and prioritizing complex problems - the 4U Framework

Activity-Based Goals for Innovation Teams

Traditional innovation goals often lack clarity and are influenced by factors outside an innovation team’s control. Try activity-based goals

Innovation Strategy Alignment Workshop: A Step-by-Step Guide

Is your innovation team truly aligned with your company’s top business goals—or are you just hoping for the best?

Bottom-up Innovation. How to Select 3 Ideas out of 90?

Discover a streamlined approach to engaging 5,000 employees, selecting the top three ideas, and validating them through a design sprint in j

Explore New Business Opportunities with our 2-Hour Mini Problem Framing Workshop

How to start aligning growth opportunities with capabilities and customer needs. Checkout our workshop recipe to kickstart the conversation

Design Sprints  -  A Shortcut to Becoming a Human-Centered Organization

See how Design Sprints & Problem Framing streamline focus for quick, effective results, outshining the often slower, complex Design Thinkin

Design Sprint Facilitation: Not Just for Designers Anymore

Design Sprints aren't just for designers. Effective facilitation requires empathy, adaptability, and creativity, welcoming diverse professio

Evil 8’s: Transforming Design Sprints with Creative Freedom

Evil 8’s exercise is breaking the creative barriers by turning the pressure to perform into fun with its blend of Crazy 8’s and brainwriting

A Design Sprint is an Emotional Rollercoaster: Master Team Engagement Like a Pro Facilitator

Master group dynamics in remote sprints using the Emotional Rollercoaster tool to gauge and respond to team emotions effectively.

8 Proven Ways to Apply Problem Framing and Design Sprints in Business

Uncover how Design Sprints & Problem Framing extend beyond de-risking products, reshaping innovation, partnerships, and processes.

How to stay customer-centric in the AI era?

Despite the current excitement surrounding AI, simply possessing the technology and knowing how to use it isn't enough to guarantee success

Remember Everything! Memory Hacks for Workshop Facilitators

Juggling new faces, complex problems, and tons of information can be overwhelming for workshop facilitators. Tricks to keep you sharp

Strategic AI Decisions: Why Leaders Need Bias Awareness

As AI becomes integral to business strategies, it's crucial for leaders to recognize and address their own biases.

Design Sprints in Saudi Arabia

Are design sprints really so versatile? They work in any context, any culture? Let's find out.

Should Product Managers Say "Yes" to Design Sprints?

Are you unsure if design sprints are worth the hype? You’re not alone. With so many voices both for and against, it’s no big surprise.

Avoiding Pitfalls: What Product Managers Should Know About Design Sprint Prototypes

Discover how to avoid common prototyping misconceptions and use Design Sprint prototypes effectively to minimize risk.

Problem Framing Deep Dive at Google

BOULDER | SPRINTCON19 | GOOGLE

Biases in Design Sprints at Google

SAN FRANCISCO | SPRINTCON18 | GOOGLE

Navigating the healthcare's maze with NHS England

The healthcare sector demands a method that cuts through the noise, identifying and addressing the most pressing issues. NHS England invited

Transforming the insurance industry with RGA - from slow decisions to customer focus

In the insurance industry, known for its cautious approach and slow decision-making, embracing customer-centricity poses a significant chall

How Google embraced Problem Framing to prioritize Design Sprint challenges

Initially conceived for startups, Design Sprints faced unique challenges when applied within a global tech giant like Google. The main issue

Problem Framing: facilitating decision-making and getting stakeholder buy-in - Dubai, UAE

DUBAI | IFZA

Prototyping at the Speed of AI: Canvas ’24 Key Takeaways

Imagine designing a prototype in minutes, with everyone on your team engaged—no design background needed!

Cutting through red tape with Eurobank

In banking, where red tape often stifles innovation, Eurobank embraced Problem Framing to cut through bureaucracy.

Harnessing the power of Design Sprints at Virgin Media O2

Virgin Media O2, in its quest for innovation, leveraged the power of Design Sprints to transform complex challenges into agile solutions. Th

Staying agile in healthcare with BlueShield of California

Transforming healthcare challenges into advanced, patient-centered opportunities is a complex task that demands more than just innovative id

From theory to action: Artevelde University's leap into Design Sprints

Students learning from professors who've just stepped out of their comfort zones, grappling with real issues using Design Sprints. It's the

Vision 2030 accelerated: How ELM Company is sprinting towards the future

In 2023, ELM's engagement in Design Sprints and Problem Framing training became a strategic move aligned with Saudi Arabia's Vision 2030. Th

Design Sprint Hackathon at Turner Company. How to Prioritize Business Problems?

Find out how Turner Construction Company efficiently filters, prioritizes, and advances ideas to meet strategic objectives while optimizing

The devXchallenge at SAP. How to Spark a Growth Mindset?

Shifting employees' mindset from routine tasks to innovative thinking is not a one time event. Learn how SAP's initiative devXchallenge igni

What is a Design Sprint Hackathon?

Ever wondered what happens when the dynamic energy of a hackathon collides with the structured strategy of a design sprint? The result is so

What is the Problem Framing Canvas?

Discover how to define concise and actionable problem statements from the viewpoints of users, customers, and other stakeholders to gain a h

Are Design Sprints a Plug-and-Play Method for Innovation - Dubai

DUBAI | DIFC ACADEMY

Are Design Sprints a Plug-and-Play Method for Innovation -Riyadh

RIYADH | JAHEZ DIGITAL

Design Sprints for Change Conference with Google Design

LONDON | GOOGLE DESIGN

Embracing Design Sprint 3.0 for Large-Scale Innovation

BANGALORE | ORACLE

Value Propositions Sprints at Barclays

LONDON | BARCLAYS

Autodesk's Journey with Design Sprints and Problem Framing

Discover how Design Sprints and Problem Framing influenced Autodesk's Agile development process, leading to efficient, customer-centric pro

How RGAX made Design Sprints Work for External Partnerships

Discover how RGAX embraced Design Sprints and Problem Framing to deepen insurtech partnerships.

Design Sprint Facilitation: What Not to Do

Ruin a Design Sprint in 3 steps? It's easier than you think! Novice facilitators often cut corners, but beware, these shortcuts can backfire

4 Surprising Benefits of a Remote Design Sprint — When Done Right

Remote Design Sprints offer unique benefits for team collaboration, going beyond just adapting to a virtual environment. Learn how ...

Tackling the Top 3 Challenges in Remote Sprint Team Collaboration

Overcome tech gaps, disconnection, and screen fatigue in Remote Design Sprints with practical, team-focused solutions.

The Essentials of Facilitating Design Sprints Remotely

Remote Design Sprints demand new strategies: from adapting formats and tight agendas to emotional monitoring and digital workspaces. Learn m

Facilitating Decision-Making at Which?

Explore how Which? harnesses Problem Framing for decision-making, focusing on alignment, innovation, and scaling across the organization.

Innovate or Hibernate: Balancing Risk and Opportunity with Design Sprints - Riyadh, Saudi Arabia

RIYADH | VUJA DE INNOVATION

Innovate or Hibernate: Balancing Risk and Opportunity with Design Sprints

DUBAI | IFZA

Journey Mapping Training at BCG

How exciting to take service design tools and bring them to employer branding. Only innovative organizations like BCG could think of that.

Design Sprints in Saudi: ELM Company's Expanding Agile Horizons

Design Sprints, a powerful tool for innovation, have taken root in Saudi Arabia's tech landscape, fostering a culture of agility & creativit

Bringing Design Sprints & Problem Framing to NOS teams in Portugal

NOS teams in Lisbon learned Design Sprints & Problem Framing, boosting innovation and user-centric solutions.