1-day immersive training
Available in-person only
Data vizualisation techniques
200 people chose this training
Top trainers with +10y expertise
Teams and leaders looking to enhance their strategic decision-making, improve user experience, and drive alignment within their teams.
+ Anyone looking to enhance their human-centric skills and understand their users better!
In this training, we share insights gained from consultancy projects with companies like eBay, RedBull, SAP, and Snapchat Inc., and teach you how to apply them in practice.
Our comprehensive training program is customized to your specific organization or product. We interview one of your target customers, bring all these insights into the room, and teach you how to visualize and leverage them effectively.
While personas and journey mapping are traditionally seen as tools for designers, Product Managers play a crucial role in putting these tools to work and making them actionable. They are responsible for translating the insights gained from these methods into strategic decisions.
Personas 101
This module explains why having the right personas matters for smart project choices. It also breaks down the key things you need to know to get good results. Even if you're not making the personas yourself, understanding them will help you ask for better ones from your UX or research team.
Journey Maps
Get ready to dig into your research and turn it into a real customer journey map! We'll walk you through the key ingredients, identify any missing pieces, and help you sort fact from hunch. You'll also learn how to collaborate effectively with your team to create a map that gets everyone on board.
Journey Map Management
Making customer journey maps is just the first step. This section dives into how to manage them effectively. We'll cover how to keep your maps up-to-date, relevant, and most importantly, how to use them to make real improvements to your customer experience. We'll ditch the "one-size-fits-all" approach and create a custom plan that works for your organization.
Co-founder | Trainer | Senior Innovation Consultant
Dana is the Senior Innovation Consultant and Co-Founder of Design Sprint Academy, with over six years of experience in design sprints and problem framing. She has trained and coached teams across various industries, focusing on user-centric solutions and innovation. Dana combines her psychology background with design thinking to create impactful training programs. She is passionate about teaching others to run effective workshops and foster a culture of innovation.
Have a chat with one of our experts and see how the Journey Mapping Training can help you or your team.
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