Gather the Right Stakeholders

Start by bringing together key stakeholders who understand the business goals and challenges. Before the workshop, conduct brief interviews with them to gather insights and align on objectives. This preparation ensures everyone enters the workshop with a clear understanding of the context and is ready to contribute effectively.

Identify and Prioritize the Target Audience

Kick off the workshop by focusing on the target audience. Identify different customer segments and discuss which group is most important to address. By the end of this stage, the team should agree on the primary audience, ensuring the workshop stays focused on the most impactful issues.

Define the Core Problem

Next, work together to pinpoint the core problem your target audience faces. Explore specific challenges and pain points through brainstorming and discussion. The goal is to craft a clear, concise problem statement that is specific enough to guide decisions but broad enough to allow for creative solutions.

Align on the Benefits

Wrap up the workshop by discussing the benefits of solving the identified problem. Consider both customer satisfaction and business impact. By the end, the team should have a well-defined problem statement that provides a strong foundation for the next steps in your design or innovation process.