Digital Download

The Design Sprint Brief

The Design Sprint Brief is a vital document that sets the stage for the design sprint, providing the team with a clear roadmap to ensure alignment, focus, and drive innovative solutions.

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Problem Statement Template
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Business objectives & KPIs
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Customer pain points & desired outcomes

Prepare Your Sprint Team for Success

Why having a good Design Sprint Brief is critical:

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Focus - defines the problem space and customer needs, keeping the team focused on solving the right issues.
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Brings context - it lays out past attempts, barriers, and current challenges.
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Saves time - it prepares participants by addressing key questions upfront.
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Facilitates stakeholder buy-in, as it encourages discussion with stakeholders prior to the sprint.

Steps to Complete the Sprint Brief

Download the Template and Define the Challenge

Review each section of the template and investigate internal resources, past attempts, and existing data to fully understand the challenge.

Talk to Stakeholders

Work closely with stakeholders to craft a problem statement that reflects both business and customer needs, ensuring alignment.

Measure success

Clearly define business goals, and set measurable KPIs for tracking the sprint success.

Gather Customer Insights and Assemble the Team

Gather research on your target audience and designate the sprint team, including key roles like the decider and experts.

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Who should use the Sprint Brief?

The Sprint Brief is designed for Design Sprint facilitators and Product Managers who are directly involved in conducting the sprint and need to align teams on goals, roles, and context.

How long does it take to complete the Sprint Brief?

It usually takes a few hours, depending on stakeholder input and access to data.

Can I run a Design Sprint without a Sprint Brief?

While possible, it's not recommended. A Design Sprint Brief ensures clarity and alignment, making the sprint more effective.

Digital Download
The Design Sprint Brief
€ 49 EUR