Start Where You Are

Begin by identifying your current starting point, whether it's an idea, solution, problem, or need. Document everything you know to create a clear baseline for your exploration.

Look at the Context

Context is crucial. Understand the past and present to ensure your approach is well-informed. Analyze the business and customer contexts to identify key factors influencing the problem.

Focus on Business & Customer Perspectives

Use the canvas to explore the business value and customer benefit simultaneously. This dual focus helps in identifying critical aspects and gaps.

Iterate & Refine

As you fill out the canvas, continuously refine your understanding by considering different scenarios and testing assumptions. This process will lead to a more comprehensive and actionable problem statement.